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How SEM ASSIST Helped a Houston Roofing Company Turn Social Media and Search Into Qualified Leads
A Houston roofing company partnered with SEM ASSIST to rebuild its WordPress website, improve conversion rates, launch Facebook Lead Ads, strengthen SEO, optimize PPC campaigns, and create an email marketing system that turned more homeowners into booked roofing estimates.
Roofing Growth Dashboard
The roofing company needed a stronger system for generating consistent local leads
The company had strong roofing services and local experience, but its website, paid ads, social media campaigns, and follow up process were not working together to generate enough qualified estimates across Houston.
- Outdated WordPress website with weak mobile conversions
- PPC campaigns spending budget without enough qualified leads
- Limited visibility for roofing searches in Houston
- No consistent Facebook Lead Ads or email nurture strategy
Website Friction
The previous website made it harder for homeowners to request inspections and roofing estimates.
Paid Media Waste
Broad keywords and underperforming landing pages increased cost per lead.
SEO Gaps
The company needed stronger service pages, local content, and technical optimization.
Follow Up Opportunity
Leads from Facebook and search needed stronger email follow up to improve close rates.
A full digital growth system built for roofing leads
SEM ASSIST combined website redesign, conversion rate optimization, PPC advertising, SEO, email marketing, and Facebook Lead Ads into one connected strategy focused on increasing qualified roofing estimates.
WordPress Website Redesign
Created a faster, mobile friendly WordPress website with clear roofing service pages, trust signals, and stronger estimate request CTAs.
Conversion Rate Optimization
Improved form placement, phone CTAs, service page structure, review proof, and page layouts to convert more visitors into leads.
Pay Per Click Advertising
Refined keyword targeting, negative keywords, ad copy, landing pages, and lead tracking to reduce wasted spend.
Search Engine Optimization
Optimized roofing service pages, local keywords, technical SEO, internal links, and Houston area content to increase organic traffic.
Email Marketing
Built follow up campaigns for roof inspections, storm damage inquiries, estimate reminders, and seasonal roofing promotions.
Facebook Lead Ads
Launched targeted campaigns for homeowners interested in roof repairs, inspections, replacements, and storm damage support.
Branded social media, PPC, SEO and conversion results
By connecting social media advertising, search campaigns, website optimization, and email follow up, SEM ASSIST helped the roofing company turn more digital traffic into qualified estimate requests.
Qualified Leads & Conversion Rate
PPC Leads & Cost Per Lead
Organic Traffic & Facebook Leads
| Keyword | Before | After |
|---|---|---|
| Roofing company Houston | #18 | #5 |
| Roof repair Houston TX | #22 | #6 |
| Storm damage roof repair Houston | #27 | #8 |
| Roof replacement Houston | #20 | #7 |
| Emergency roofer Houston | #24 | #9 |
The roofing company built a stronger lead generation engine across search and social
By combining WordPress website redesign, conversion rate optimization, PPC advertising, SEO, email marketing, and Facebook Lead Ads, SEM ASSIST helped this Houston roofing company generate more qualified leads, reduce wasted ad spend, and improve follow up across the entire customer journey.
Campaign Impact
- More qualified roofing estimate requests from search and social
- Higher website conversion rates after WordPress redesign
- Lower PPC cost per lead with stronger targeting
- Better follow up through email marketing automation
Ready to turn your roofing website into a lead engine?
SEM ASSIST builds digital marketing systems that connect website design, SEO, PPC, social media, and email follow up into measurable growth.