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How SEM ASSIST Helped a Houston Personal Injury Law Firm Increase Leads Through Search and Social Media
A Houston personal injury lawyer partnered with SEM ASSIST to redesign its WordPress website, improve conversion rates, launch Facebook Lead Ads, strengthen SEO visibility, optimize PPC advertising, and build email marketing campaigns that generated more qualified legal consultations.
More consultation requests from search and social.
Higher form submissions and call volume.
Lower acquisition cost through PPC optimization.
Improved visibility for injury related searches.
More accident and injury case inquiries.
Higher rankings across Houston legal searches.
Improved website experience and CRO.
More qualified social media inquiries.
The law firm needed stronger visibility and more qualified case leads
The personal injury law firm had strong legal experience and successful case results, but the previous website and advertising campaigns were not generating enough consistent consultation requests across Houston.
Outdated Website
The previous WordPress website lacked strong conversion focused design and mobile optimization.
PPC Campaign Issues
Advertising campaigns needed better targeting and landing page alignment.
SEO Visibility Gaps
The law firm was missing opportunities for high intent local searches.
Lead Follow Up
Email campaigns and retargeting systems were limited.
A full digital strategy designed to generate more legal consultations
SEM ASSIST combined website redesign, SEO, PPC advertising, Facebook Lead Ads, conversion optimization, and email marketing into one connected strategy focused on increasing qualified case inquiries.
WordPress Website Redesign
Built a faster, modern legal website focused on trust, mobile experience, and conversions.
Conversion Rate Optimization
Improved CTAs, intake forms, call tracking, and landing page layouts.
Pay Per Click Advertising
Optimized Google Ads campaigns targeting injury and accident related searches.
Search Engine Optimization
Strengthened local SEO, service pages, technical SEO, and legal content.
Email Marketing
Created follow up campaigns and consultation reminder sequences.
Facebook Lead Ads
Launched targeted campaigns focused on accident and injury consultation leads.
Branded search, PPC and social media growth
SEM ASSIST helped the law firm improve visibility, generate more qualified leads, and create a stronger digital presence across search and social media channels.
Qualified Consultation Leads
More calls and consultation requests from homeowners and accident victims.
Facebook Lead Growth
Expanded lead generation through highly targeted social campaigns.
Organic Search Traffic
Improved rankings for Houston personal injury searches.
Lower Cost Per Lead
More efficient advertising campaigns with better conversion tracking.
Ready to generate more legal consultations through search and social?
SEM ASSIST builds connected digital marketing systems that combine website design, SEO, PPC, social media advertising, and conversion optimization to generate measurable law firm growth.